Modern Woodmen, a life insurance company founded in 1883, has a long history going back to the pioneer days. We drew from this history to create a campaign that honors today's modern pioneers—moms. We developed a TV spot that created the now iconic Modern Woodmen characters of Cookie and the Pioneer. The Spotify ads delivered a themed message depending on the playlist category that the user was listening to at that moment, with targeted copy crafted to resonate with each unique listening experience.